This is our bible of basic points for campaigns in the Facebook ecosystem (FB+IG+3rd party). Each point has a corresponding question. Send us the answers to this email: soyuncrack@brightperformance.es and if you're a real cracker ....... you'll get a surprise! (we might even hire you)
Point 1: Structure adgroups and adapt creatives according to the audience (cold audience / warm audience).
Should I include a discount for a cold audience that does not know me?
Point 2: Use different prospecting and retargeting audiences, each with its own creativity and frequency control.
Should I use more frequency in prospecting or retargeting?
Point 3: AB testing of creativities.
What KPIs should I look at to see if a creative is working?
Point 4: Frequent change of advertisements.
If my ads have a cumulative frequency of 15 hits in 4 weeks, should I change them?
Point 5: Choose well the kpis to monitor in each campaign and the appropriate level of aggregation to interpret each kpi.
Should I compare the CPAs of ad groups with different audiences?
Point 6: Monitor quality scores / comments / feedback
Do comments that are not visible affect my advertisement?
Point 7: Varied formats
Are the first few seconds of a video really that important?
Point 8: Make the prospecting groups as large as possible for the algorithm to work.
Should I create different ad groups for each segmentation in prospecting?
Point 9: Fully implement the pixel and monitor windows and attribution systems.
Is a larger post-print window appropriate than the post-click window of the same campaign?
Point 10: Holding an audience with your clients
How can I grow my audience of existing customers?
Point 11: Daily monitoring and correct interpretation of results
Should I monitor CPA on a daily basis at ad group level?
We hope you've had some fun and racked your brains, if you've made it this far, congratulations! Send us your answers to soyuncrack@brightperformance.es and you'll receive a ... surprise!
