A social media campaign already has the help of artificial intelligence, which will be responsible for finding those users with the highest probability of conversion or click. However, when we have a large number of options to advertise and there are not many learning opportunities, the use of robots can help us automate data collection, for example to assess the competitiveness of a product or brand in a particular segment.
The use of robots can give us valuable information for our campaigns.
For one of our clients we built a software that collected in real time the prices of their competitors, which experienced a significant fluctuation even on a daily basis. In this way and connecting our robot with Facebook campaigns we ensured that we were not promoting a product that was not competitive at any time. In industries with high price transparency and little differentiation, this kind of tools are key to get the most out of the advertising investment.
A small investment in software could provide a tool that multiplied ROI
